This is a well written post that also demonstrates effective marketing tools to encourage pet adoption (professional quality photos). I wish I had written it.
We rescuers have this tendency to use certain jargon to convey how badly an animal needs adopted or rescued. I’ve fallen into the trap myself, which you can read about here. The most popular of these words is probably “URGENT” which is commonly followed by a date. That date is usually the date the dog will be put to sleep, the PTS date, the euth date, the death date, the date of destruction when the dog will be “murdered”, “killed”, “destroyed”. URGENT is normally followed by words like “beg”, “plead”, “implore”, “angel”, “share” and those catchy slogans we all love to hate, my least favorite being, “Don’t shop, adopt.” (Sorry rescue pals, I just
despise could do without that one.)
All in all, pretty depressing stuff, no doubt.
Now let me tell you why I detest seeing the word “URGENT” in a post about a dog needing help.
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